Marketing Director for Luxury Fine Jewelry Retailer
Job Label:MAG_168BA63FA5ATo apply for this position or refer someone you know, please
ABOUT THE ROLE
Greenwich St. Jewelers is seeking a highly motivated Marketing Director to lead the strategic development and execution of all marketing initiatives including product launches, brand partnerships, influencer activations, and social media / communication strategies across web and retail channels. The ideal candidate is an exceptional strategist, with a natural passion for storytelling along with the ability to develop multi-channel marketing campaigns in order to deliver consistent high ROI experiences across all brand touch-points.
WHAT YOULL DO
Create and execute a comprehensive marketing strategy plan across all brand marketing efforts, including setting tangible goals/KPIs to measure the success of marketing and creative campaigns across the business
Lead strategy, conception, and execution across: content creation and marketing strategy, email marketing, PR and media outreach, influencer marketing, partnerships, social media, events, campaigns, and other efforts to drive brand awareness and conversion
Lead all brand messaging, content strategy and creation initiatives to be used across various channels including website, email, social, and more. Partner with team to define brand guidelines across all customer touch points
Ensure brand messaging and customer experience is consistent throughout all customer touch points
Lead internal PR and media outreach efforts, in conjunction with external resources, to drive earned media
Cultivate relationships with influencers and organizations to develop brand evangelists and form partnerships/collaborations
Manage graphic and visual content creation including photography and video for all touch points
Work closely with other departments to support all initiatives and projects ensuring they are aligned with brand/marketing efforts, and enabling the team to meet their objectives by providing appropriate tools, materials, and presentations
Provide hands-on direction and leadership; managing the day-to-day activities of the marketing team to ensure it's meeting objectives
Stay up to date with industry and technological changes that impact the business maintaining ongoing knowledge of marketing best practices and keeping an eye out for creative marketing opportunities
Undertake continuous analysis of competitive environment and consumer trend to ensure the companys marketing strategy is competing effectively
Understand and translate consumer insights into market/segment specific solutions
Lead and assume responsibility for Marketing budget forecast and management
THINGS YOULL NEED
Bachelor's degree or its equivalent required
Ideal candidate will have at least 6-8+ years of experience in a related field
Demonstrated track record of successfully developing a brand
Ability to manage a budget and work across channels to set and report on KPIs
Confident, driven and dynamic leader - management and leadership experience
Consistently ideate and cultivate environment of idea generation within the team
Ability to execute in short-term while simultaneously developing long-term strategy
Experience working in an omni-channel environment, where engaging and consistent content are required for multiple distribution channels in a nonlinear consumer journey
Expert communication skills with the ability to write, and speak in a variety of styles and media
Proactive, conscientious, with an ability to manage multiple projects simultaneously
Deep empathy and emotional intelligence
Ability to develop and maintain effective relationships with a high degree of professionalism
Compensation and Benefits include:
Paid vacation and personal time
Medical, dental and vision insurance
401K with employer contributions
Generous employee discounts on jewelry
ABOUT GREENWICH ST. JEWELERS
Greenwich St. Jewelers is a fine jewelry boutique located in downtown Manhattan presenting a curated assortment of work by sought-after and emerging jewelry artists. Led by sisters Jennifer Gandia and Christina Gambale, Greenwich St. Jewelers combines the best of jewelry craft with inspired design and responsible sourcing. With a focus on fine jewelry for everyday wear and a dazzling selection of engagement and wedding rings, Greenwich St. Jewelers adorns every facet of life.
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Related Keywords:marketing, social media manager, social media, public relations, pr, influencer, marketing strategy, strategist, fashion, fashion pr, jewelry, fine jewelry, digital marketing, digital, blogger, editor, communications, leadership, branding, brand manager, brand marketing
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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